How to Build Your Business on Solid Principles!

HOW TO BUILD YOUR BUSINESS ON SOLID PRINCIPLE
Principles
Imagine knowing how to talk with anyone, anywhere and at anytime about
your business, never having to say much about who you are or what
you’re doing, unless you are asked, and during the Dialogue find out:
Precisely where the other person is coming from and what their problems
are (if they have any) and how they feel about them. The depth of their
desire to change their present situation. Precisely what to say that
will interest them in looking at your products or opportunity because it
is all based on what they told you.

If you could do that what do you think would happen to your business?
Do you think that talking with people, making and returning calls would
be anxiety free and your success would soar? Of course it would!
And can you do this? Of course you can! You can do anything! It's
simply a matter of changing what you are doing and using a way of
communication that resonates with you and your inner truth.

Change How You Think and Communicate
By changing two things – the way you think and the way you
communicate – you can achieve the success you are looking for without the
anxiety normally associated with selling. You can bring harmony into your
life, and the lives of others, by learning how to communicate with people
in a way that assures every conversation you have will end with
something positive.

It could be an agreement to partner or become a customer, an agreement
to continue the conversation or perhaps just a conversation that leaves
the other person and yourself feeling good about each other. This is
what I mean when I talk about every conversation being anxiety free and
having a successful outcome.

You can apply this process to any relationship, not just business. Its
application is universal. Dialogue allows you to relate with people in
a way that puts all the focus on them, from start to finish. As a
result, people feel good about you and respond to you positively.
Techniques versus Principles

Natural Selling is not about techniques or is something that only fits
the times of today. It is a way of communicating that is been with us
for a long time and will stay with us forever. It goes beyond selling
– it is the essence of building relationships. It’s where Rejection
is replaced by Relationship.

Techniques in communication can be transient. They can work for one
person and not another. They might work in one situation but not a
different one. On the other hand, methods based on principle-based
communication can be transferred and will work in all situations. The following
poem illustrates the point:

Techniques are many,
Principles are few.
Techniques will vary,
Principles never do!
Selling is To Serve

Unlike the modern way or conventional selling practices of Selling by
Persuasion, if you were to look in the old English dictionaries you will
find that the definition of selling was To serve and To Exchange'.
This is Natural Selling! Instead of trying to persuade others to do
what you want them to, Natural Selling is a process that allows you to
come from an inner desire to serve and allow others to persuade
themselves!

For the rest of this course, we will be looking at the principles and
philosophy of Natural Selling and how you can put the concept of
'Selling is to Serve' into practice. Tomorrow, we will look at the first
principle which covers the purpose of your business.


Exercises
Think about a technique that you’ve been taught or heard about. It
might be a close, for example. Review how this has worked in practice and
if it might have worked in some circumstances and not others.

If you have Stephen Coveys book The 7 Habits of Highly Effective People
review the chapter Inside Out where he talks about the Personality and
Character ethics. Also, pay close attention to Habit 5 Seek First to
Understand, Then to Be Understood.

To your success...
Seun Ola